Zero to One 從0到1

Starting off 2015’s reading with a book that’s highly recommended by friends in both investment and the entrepreneurs’ world. Quite entertaining read, but I’m exhausted as I keep asking myself different questions while reading.

“Unless they invest in the difficult task of creating new things, companies will fail in the future no matter how big their profits remain today”

雖然不是在創業,但創業家的思考很能作為企業營運的借鏡,因為最基礎的問題常常是最難的,要埋頭苦幹做例行的事容易,要挑戰conventional thinking 並一直想到透徹,難多了

中文版 “從0到1:打開世界運作的未知祕密,在意想不到之處發現價值”

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