The Puma Story 起死回生的運動品牌

The cover says it all, I hope someday this gets put into a movie.

“Life can only be understood backwards, but it must be lived forward”-– Soren Kierkegaard, Danish philosopher

精彩的企業故事,從一次世界大戰前開創,牽扯上希特勒,兄弟鬩牆(弟弟公司就是Adidas), 淪為便宜貨,債台高築差點下市,到十年多起死回生,然後成為首先與時尚成功結合的運動鞋公司,戲劇張力十足

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