The Lords of Strategy

As we take “strategy” for granted nowadays, it didn’t occur to me how recently new (50-60 years) of a concept it is. So what were companies doing before that? This book offers the background of how all the major “trends” were formed, much more interesting than the theories themselves.

And, it reminds me of the old (and best I’ve read) book of strategy — Suntze’s “Art of war”. Most of the frameworks today are rooted in western (American) corporations and culture. With the rise of Asian economy and corporations, I’m looking forward to what impact those cultures and philosophies will bring to the world.

每個時代都有不同的管理理論流行,競爭力分析,五力圖,A到A+, 以人為本,研究企業文化,四格分析,SWOT,然後最近的大數據分析。了解其生成的背景,就知道沒有一個是鐵律。每隔幾年就會有人出來列舉某暢銷理論的模範生倒閉或是被買了。

近幾年閱讀書籍中,商業管理相關的越來越少(去年不到15%),甚至有些來不及看就想丟掉了。那是因為隨著時代的變遷,我不相信有完美的企業(靜態),只有不斷地進化(動態)。反而閱讀歷史和哲學還對管理和思考戰略比較有助益。投資人的報酬率很重要,但我也不認為那是企業的終極目標(Amazon這幾年很精彩地不落入這個俗套!),但怎樣找到一個最好的平衡(獲利,創新,社會責任,etc),或者該說是“動態平衡的能力”,才是考驗啊~

我個人打算從這幾個面向來思考組織/企業經營:城市的興衰,生命體的演化,還有人腦的結構

來自台積電財務長何麗梅推薦張爺爺的書籍
“決策深思熟慮,但一擊必殺!”
http://www.cw.com.tw/article/article.action?id=5078973

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