The attention merchants 是誰奪走你我的注意力?

What do The New York Sun, snake oil salesmen, Nazi propoganda, prime time, Superbowl half-time commercial, email notice, Oprah, Instagram, Adwords, and the Kardashians all have in common?

Very entertaining read about advertising and all other means of making money off people’s attention.

“Ours is often called an information economy, but at a moment when accessing Information is virtually unlimited, our attention rather than information has become the ultimate commodity”

Starting from the TV remote, to ad blocking, then cord-cutters today, I suppose in the 21st century we are in a battle to reclaim the ownership of our own attention.

原來1870年就開始有蘋果日報的概念,一路上為了抓去人們的每一滴注意力,廣告像是生命體一般不斷進化不斷依附在每一種新媒體新科技上。靜默,離線,和閱讀硬一點的東西反而變得彌足珍貴

中文版“ 注意力商人:他們如何操弄人心?揭密媒體、廣告、群眾的角力戰”

https://www.books.com.tw/products/0010783178

作者幾年前的另一本書也很好看:
“誰控制了總開關?”
The Master Switch: The Rise and Fall of Information Empires

http://www.books.com.tw/products/0010581583

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