Fun read about 3 economy professors who teach @ top MBA programs, learning from small businesses along a road trip. As a business book, this one is pretty light. Many small business owners are the CEO/HR/Sales,etc all at the same time, so some conventional wisdom in the big corporation don’t apply. It’s quite interesting to see how small businesses improvise on strategy
這兩年因smart city 部門，有機會看見不同於上市公司的馬路英雄們怎麼做生意的，創業維艱，真是受教了! Strategy really is a continuous process！
中文版“三個商學院教授的公路筆記：45堂教室外最精彩的企管課”
