Oftentimes, the thought process is more interesting than the thought itself
“Organizations have an urgent need to learn how to learn, and then commit to this learning in order to accumulate knowledge over time…the ideal organization encourages everyone to observe, collect data, and speak up. The bosses who create such environments are risking only one thing –a few bruises to their egos– a small price to pay for increasing the flow of new ideas and decreasing the risks of disasters”
行為經濟學的形成，差不多就是從我大學時代學的經濟學(假設人們整體來說是理智的),到近期加入了心理學甚至是腦神經科學的近代理論，更能解釋市場的種種現象，進而幫助制定有效的公共政策。
人很莫名其妙，但也因為如此，有時看似不相干的因素(supposedly irrelevant factors)可以不花力氣造成巨大變化
搭配服用 “快思慢想”
http://www.books.com.tw/products/0010567579
