Rational Ritual 理性的儀式

Keeping up with Mark Zuckerberg’s latest read “Rational Ritual” from his #AYearOfBooks reading list. Short but interesting

你知,我知,你知我知,我知你知,你知我知你知,我知你知我知。這不是繞口令,而是人們如何進入共同認知和群體認同。不是單純的資訊傳遞,而是更有影響力的公開儀式,共同歷史,或是共享符號。殊不知Facebook 爆炸性的成長與100年前李施德霖漱口水從藥品成為生活清潔必需品,竟是同樣的原理。

#ContinuousLearning

More for those who are interested, here’s more:

Why Facebook Is a Lot Like Listerine

https://hbr.org/2015/04/why-facebook-is-a-lot-like-listerine

Mark Zuckerberg wants people to understand common knowledge. What’s common knowledge?

http://www.washingtonpost.com/blogs/monkey-cage/wp/2015/04/08/mark-zuckerberg-wants-people-to-understand-common-knowledge-whats-common-knowledge/

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